Well... we like bad puns, and this name is an enabler:

• There's the homonym "whose" as in "Hooze planet is this anyway?"
• There's the homonym "who's" as in "Hooze paying employees a fair wage?"
• There's the homonym "hoos" as in "All the wise owls on our site join in a chorus of Hooze."

You can go from there to Abbott and Costello in about 3 seconds. 

It can be a noun (Hooze behind it), an adjective (Hooze News), or a verb (Hooze That), and, of course double o's play very well on the web:  Yahoo, Google, Yootoob...  I mean, it's a veritable list of Hooze Hooze.