Today, "shopping" connotes spending, consuming, and decisions.  What if instead it meant education, engagement, and empowerment?

Hoozers envision a world where shopping teaches us, connects us, and makes us healthier and happier.

We see an abundant, thriving economic future built through community-informed choices.  We plan to fill every aisle, product page, receipt, financial profile, and web search with easy access points to information from trustworthy sources.

Conscientious consumers need easier ways to judge how a purchase resonates with our ethical values:  Will it lead to a healthier environment?   Does it help people who need it?  Will this help me be who I want to be?  Currently answering those questions takes a lot of digging and weeding; in the Information Age, we can do better.

We'll bring together flows of information about companies (and soon products) in ways that make them much easier to integrate into ratings systems.  We'll cultivate the best of those ratings systems and spreading the results in clear and easily accessible ways.   Hooze.org can help ring in a new era with an economy much richer -- by the measures that really count -- than any we've ever seen.

A well-wired marketplace opens up huge possibilities: software that automates shopping decisions; nimble reactions to abuses of employees, communities, and natural resources; groups directing buying patterns together; and, perhaps most powerful of all, new systems of incentives that change the way individuals, organizations, and our environment interact.

Imagine a world where...

Shopping Teaches Us